Best Entry Mode Into the German Wine Market Essay Example

Best Entry Mode Into the German Wine Market Essay There are opportunities in the German market for Goldenrods such as demand for non-alcoholic beverages and organic wines. At the same time there are challenges in the German market such as stringent overspent regulation, high competition and slow growth of the market. The advantages and disadvantages of the three entry modes- exporting, acquisition and joint venture are investigated and a recommendation is made on the best suited entry mode for Goldenrods. The first section of the report gives a brief introduction about the company and its background. In the second section, a detailed internal and external analysis of the company is done to understand its strengths and weaknesses, and the opportunities and threats that the company is likely to face in the German wine market. In the third section, three entry modes that are best suited for Goldenrods in its entry into the German wine market is analyses and the best entry mode is suggested. The report is concluded in the final section. 2. 0 Company Profile : Goldenrods Goldenrods is the third largest producer of wine in Australia, generating 5. 0% of the markets volume. The company produces, sells and distributes wine and beer and has its market in 98 countries around the world. The company operates in Australia, Asia Pacific, U. S, Europe, the Middle East and Africa. The company has its headquarters in Bill, Australia and employs around 5,900 people. Its products are supplied to around 29,000 customers including wholesalers, importers, hotels, bottle shops and restaurants. Goldenro ds revenues during the financial year 2008 was recorded to be A$ 2,900 million with a net profit of A$ 5,50 million. We will write a custom essay sample on Best Entry Mode Into the German Wine Market specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Best Entry Mode Into the German Wine Market specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Best Entry Mode Into the German Wine Market specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Strong manufacturing capabilities helps the company to achieve economies of scale, and enable it to maintain control over quality and respond quickly to changes in demand. Focus on product innovation Goldenrods has a strong focus on product innovation and believes that it is a ajar driver of business success. In response to the growing consumer trend for lifestyle alternatives (Denominator, 2008), Goldenrods launched a new range drinks with low carbohydrates, low calorie, reduces alcohol and reduced preservatives. The company also demonstrates innovation in its packaging style, packaging materials and wine bottles. A strong focus on product innovation allows Goldenrods to stay ahead of competition in the market. 3. 2 Weaknesses Inefficient operations The average inventory and receivables turnovers of Goldenrods were lower than its competitors during the five year period 2004-2008. The average inventory and average receivable turnover of the group stood at 2. 3% and 5. 5%, respectively, during 2004-2008, significantly lower than its competitors like De Portola and Misalliances Wine Pity. Ltd (Denominator, 2008). The lower inventory and receivables turnovers of endoscopes Annihilate ten lower productivity Ana operational Inclemency AT ten company. Further, due to lower inventory and receivable ratios, Goldenrods would require a higher working capital, which may limit the groups growth prospects. Goldenrods would have to thoroughly investigate how and why the productivity less ND would have to immediately eliminate or improve inefficient operations and units. If not resolved immediately, this can have a negative impact on its operations in all of the different markets around the world. Weak revenue per employee Fosters has recorded weak revenue per employee in the recent past. During 2004-2008, the groups average revenue per employee was A$313,653, significantly lower when compared to its competitors like De Portola and Misalliances Wine Pity. Ltd (Denominator, 2008). The weak revenue per employee of the group indicates its weaker productivity and operational inefficie ncy when compared to its competitors. This also have an impact on the net profits of the company and can hamper its growth if not resolves immediately. Efficient ways have to be devised in order to reduce operational wastage of money and to increase productivity. If these matters are not looked into immediately, then it can hamper the growth and the net profits from its entire markets spread around the world. 3. 3 Opportunities Increasing concern for health and wellness The average German consumer is getting old and there is an increased concern for health and wellness Nonsense, 2008). According to Remuneration market (2009) port, German alcohol consumption is declining in general as consumers are seeking to cut down alcohol intake due to health concerns. The ageing population will further worsen the situation, with older consumers typically consuming less alcohol (Remuneration, 2009). Still light grape wine, which is dominant in the market, is expected to particularly suffer, with consumers less likely to serve such wine with everyday meals (Denominator, 2008). Health and wellness is a growing sector in Germany and there is a growing trend for health and wellness products Nonsense, 2008). Though it might seem like a big wreath to Goldenrods, infant this is a great opportunity for the company. Goldenrods has already launched a range of products that are low in calorie content and alcohol content. Goldenrods would find a good market in Germany for its healthy wine segment. In addition to this, non-alcoholic beverages are becoming an important segment for wine and beverage distributors around the world (Denominator, 2008). As Goldenrods already distributes non-alcoholic beverages, it could boost its revenue growth by expanding further its portfolio of non-alcoholic beverage in the German market. Growing popularity AT Rose Ana organic well There is a growing trend towards rose wines in Germany and this is forecasted to remain popular within the German market and boost sales (Remuneration, 2009). Another product area that saw a good performance was low alcohol sparkling wine, which benefited from the health trend (Denominator, 2008). There is also a growing preference for organic wine in Germany and this is in line with the good overall development of organic products in Germany Owes, 2006). An increasing number of companies in the German wine industry have launched organic line extensions or new organic brands Owes, 2006; Remuneration,2009). There is a great opportunity for Goldenrods in the German market as it can find a good market for its already existing rose wines. Goldenrods can also diversify its rose wine by offering rose variants that suit the local German consumers taste. Goldenrods can also expand its portfolio and launch a new line of organic wines as there is a great opportunity to boost its revenue through sales in this segment. The geographic spread of Goldenrods would definitely help the company in sourcing good quality organic raw materials.

How does the director of The Green Mile arouse sympathy for the character of John Coffey Essay Example

How does the director of The Green Mile arouse sympathy for the character of John Coffey Essay Example How does the director of The Green Mile arouse sympathy for the character of John Coffey Paper How does the director of The Green Mile arouse sympathy for the character of John Coffey Paper Essay Topic: Film The Green Mile is a film based on a Stephan King novel. The story is shown through a series of flash backs told by Paul Edgecomb (Tom Hanks). The director picks Tom Hanks for a reason. Tom always plays roles of the good guy in films, the director wanted to get across that Paul Edgecomb is a respectable man so picked Tom to play the role. Most guards in prison films mistreat their inmates and the prisoners themselves behave very aggressively. To get across the fact that the guards are more sympathetic towards their prisoners the director uses Tom Hanks to play the main role. This allows us to get a vision of a prison guard who empathizes with his charges. We see how Paul tells the story to one of his friends at the old peoples home after he started crying while watching TV. Scene after scene the audience realize that John Coffey, the subject of the narrative is innocent and the audience start sympathizing with him. At first the film seems to be about Paul Edgecomb, played by Tom Hanks, yet he is merely the one who outlines the story, looking back on when he is a prison guard in charge of the prisoners on the Green Mile at Cold Mountain Penitentiary in 1935. His colleagues include Brutus Howell (David Morse), Dean Stanton (Barry Pepper), and the sadistic Percy Wetmore (Doug Hutchison). One day, a giant black man by the name of John Coffey (just like the drink, but not spelt the same) (played by Michael Clarke Duncan), is brought in, having been convicted for the murder of two young girls. Coffey has a gentle and peaceful disposition, not one that we would expect by a cold-blooded killer. When he performs some minor miracles, Paul Edgecomb starts to believe he might be innocent. But with no-one else believing in Johns innocence Paul has to prove John has done no wrong doing. The rest of the narrative is concerned with establishing just that. When we first see John we dont exactly feel sorry for him, hes comes out of a van with a close-up on his massive feet. With Percy shouting, Dead man walking, and his chained up feet we think hes guilty of a cold-blooded crime and deserves to be sentenced to death. Yet we still sympathize with him a bit being chained up and knowing that his death is coming soon. The camera pans up slowly showing how tall he is and we think hes terrible man because he has been sentenced to death so he has done something very wrong. Everyone at the prison is watching him walk up to the building, their faces showing how dreadful his crime must be and how scared they are of him. But when we see his face he looks afraid and innocent. We start to think that he isnt such a bad man as we first thought but we still think he is a law breaking criminal. Also when John asks Paul if he can keep the light on at night because hes scared of the dark we start to wonder if John really is that much of a bad man. We first start to realize that John might be innocent when in Johns cell there is non-diagetic music. Spooky music starts to play when he goes to shake Pauls hand. Paul reluctantly shakes his hand and we start to think Johns a nicer man than first thought. This gets us a bit worried because there is something strange or different about him. During the film there are many hints that John might be innocent and this is where the director starts to create sympathy for John. In later scenes John is portrayed as nai ve, gentle, child-like and hes afraid of the dark. This is where we start feeling sympathy for John. When John heals Pauls urinal problem the audience realizes there is more to John. He has some kind of supernatural power. This is also shown in the scene where he heals the mouse and then in the scene where John heals Melinda, Paul asks John where he thinks hes going and John knows where he is about to go. Our sympathy is shown at the beginning of the scene when John is grabbed by Wild Bill. He looks very afraid and we feel sorry for him, because wild Bill is such a nasty character so it makes John look like a more gentle man. John is seen as a child-like character when he looks up to the sky and sees the stars on the way to the truck, and also when he picks the leaves up he smells them and we realize that he is so gentle and child-like. Hes been let out of prison for a while and all he does is look at smile at the stars. There is a close up of Hal when he threatens to shoot John. John has come to help his wife but Hal thinks otherwise and threatens to shoot him. We feel sorry for him because hes only trying to help. When he heals Melinda he doesnt have the digitized flies come out his mouth straight away. He coughs a lot and you start to worry about him. You cant feel worried for someone who is nasty like Wild Bill, we dont feel sorry for him when he gets shot. But because John is portrayed as gentle we feel worried for him: even more so because Paul and the others dont seem concerned for his welfare. Another scene which adds to the sympathy we feel for sorry is the execution scene. Just before this scene John watches the film Top Hat we have seen the film from when Paul was watching at the beginning of the film and he starts crying. He has asked to see the film as a last request. He has asked for something so simple this makes us feel that he is a very simple man and his face while he watches the film is child-like and gentle. This makes us feel sorry for him because just before his execution he is so gentle and not worried. We also get this feeling when he starts walking the Green Mile. He talks about Mr Jangles (the mouse) and the girls in his dream. He has such a childish imagination we sympathize with this. We sympathize with him again when he seems so unchanged by his execution which is just about to happen. He never thinks of himself. Even when he is just about to be executed he is still thinking about others. He trying to reassure the guards that everythings going to be alright when he should be worried about if hes going to be alright. John is more scared of the hatred for him rather than his execution, he doesnt like people hating him because he wants peace in the world. When he walks into the execution room all the execution audience is calling him because they think that he committed the murders of the two girls. We know that this isnt true and we start to wonder why it isnt being stopped. The guards start to tie him up to the chair, Dean starts to cry. Guards never cry when an execution is taken place but Dean is. He feels sorry for John like the audience. When John asks to not put the bag over his head because hes scared of the dark it creates tears in your eyes. How could such a gentle man be executed for something hes not done. The director creates more sympathy for John by not showing any pain that John is going through. We cant bear to see him put through any more pain so the director shows a shot of Dean crying, we just think that it cant get any worse. Overall the director of the Green Mile creates sympathy for John Coffey by portraying him as a gentle giant with many childlike qualities. Through the film we feel more and more sorry for him till in the execution scene we cant bear to see him put through any more pain. We realize theres more to him than first thought, with his supernatural powers. He could be compared to Jesus in some respects but unlike Jesus John Coffey punishes Wild Bill and Percy for being bad men. He always does the best he can to help people and is in the words of Paul Edgecomb hes one of Gods miracles.

A Miscommunication Essay Example | Topics and Well Written Essays - 250 words

A Miscommunication - Essay Example In one particularly funny scene, the two are poring over video tape evidence and just as one of the pieces of information the are studying has Richard Castle quite frustrated that he tells her that they should "sleep on it". Misunderstanding what he meant, she gave him this look of wonder and bewilderment as she wondered about the sexual connotation of his statement. He reacts with a very funny "Separately. Katherine Beckett, I never..." before he walks away from her. Had Beckett been played as a male character, there would have been a lesser chance of miscommunication because, as a straight male, he would not have seen any double meaning to the statement Castle made. He would have understood it for what it actually meant. That there are these 2 tired people who have been working long and hard on a case and they need to take a break in order to be able to be able to properly analyze the evidence before them and interpret them properly. This scene in particular shows how miscommunicat ion can easily occur between people. It also leads us to understand that given a different set of circumstances, such as having 2 males in the scene instead of a male and female, would have totally changed the outcome of the scene. References Davis, Elizabeth (Writer) & Barret, David (Director). (2011). One Life To Lose (Television series episode). Marlowe, Andrew (Producer), Castle. Los Angeles CA: ABC Mangas, Luciana. Sneak Peeks: Castle 3.18 "One Life To Lose".